Interestingly enough, we discovered that most people who carry a Windows phone don’t realize it’s running Windows Mobile. We also heard from many people considering their very first smartphone purchase that they’d very strongly consider a phone running Windows because it’s a brand they know and trust. You’ll see us try to simplify our branding so it’s easier for people to know when they’re carrying a Windows phone and easier to find them in stores.

The Windows Blog (via marco)

Right.

The reason no one realizes that they’re running Windows Mobile is because the kind of person who would buy a Windows Mobile phone is also the kind of person who doesn’t give a blue fuck about the phone that they use.

Source: marco

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    Unfortunately that means only one thing: your users are not exactly those early adopters or heavy users that every...
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