Classy
Posterous announced their new Theming feature yesterday, which would be fine except that it’s not new. It’s the same one that Tumblr uses. In fact, it’s the same custom syntax that Tumblr wrote. No, really. Go take a look. In their announcement they use the term, ‘Tumblr-compatible’. I like to use the term, ‘theft’.
Anyway, this is stupid on many levels.
The theming format is not based on any standard, it was made up by Tumblr. This means that as Tumblr adds new theming variables and features (which happens nearly every week) Posterous will have to constantly update to keep compatibility. It has the same stench on it as what Palm did with iTunes compatibility.
Attempting to directly usurp a community’s users is desperate. It also publicly affirms that Posterous is Pepsi to Tumblr’s Coke.
The worst part though, is watching a decent competitor is such a small space (with so much room to innovate and grow) act so immature.
Keep it classy, Posterous.
