Hello, I’m Jeff Rock.
I co-founded Mobelux and New Custom. I design products and dabble in development.

While I’m not at Mobelux designing products or caffinating I take photos, make cocktails, and build classic gaming cabinets and consoles. I live in Richmond, Virginia with my wife Emily, son Wilson and two Boston Terriers, Franklin and Penny.



This site is hosted on Amazon S3 and statically generated via Jekyll. All posts are written in Markdown in apps like FoldingText. All typography is integrated via Hoefler & Co Cloud.typography. Everything was designed for high-definition displays, made responsive for desktop and mobile devices and built to work well in a standards-based browser like Safari or Chrome.


I’m quicker to respond on Twitter but feel free to email me if it’s going to take more than 140 characters.